B2B Marketers: Yield to Inbound Traffic
Just like sitting at a stop sign at the mall, watching all the inbound traffic flow in, B2B marketers can yield to traffic using inbound marketing tactics. Try some of these methods to drive repeat...
View ArticleCharacter Study: Mac Tonight
Before the era of Fourth Meal had college students scarfing down Quarter Pounders and Crunchwrap Supremes into the wee hours of the morning, fast-food places usually shut their doors and drive-thru...
View ArticleCharacter Study: Johnnie Walker
If you’ve ever had a bottle of Johnnie Walker scotch, you’ve noticed two things: 1) You’re drunk, and 2) The label features a portrait of a dapper Edwardian gentleman in mid-strut. He’s known as the...
View ArticleWould Your B2B Brand By Any Other Name Be Better Off?
A prospective B2B client is considering a name change for their business. There are many factors to consider, and I was asked by the CMO to share any immediate ideas I had on the subject. I was happy...
View ArticleInfluencers in B2B Marketing: Building Your Brand
For anyone who was unable to attend MLT Creative’s “Revolutionary and Remarkable” event recently, “Ideas on Influence”, I wanted to write a quick blog post to let you know what you missed. The event...
View ArticleThe Power of Custom Images in Your B2B Marketing
While using stock images can appear easy and cost-effective, it can come off as unauthentic and cause damage to your brand and marketing programs. There is great power in custom created still images...
View ArticleHow Do We Develop B2B Content if our Brand is Boring?
In B2B marketing, we often hear some version of this question. You feel that you’re tired of talking about what you do, and no one else could possibly be interested. Right? There are very few, if any,...
View ArticleNew Study Shows That Most B2B Marketing is Talking Past Customers
New research from McKinsey & Company highlights an interesting gap between the messaging that B2B brands use and what their customers most want to hear from them. Is your message missing the boat?...
View ArticleWhy don’t we talk about native advertising?
If you’re a marketer, you have to be living under a rock not to have heard about John Oliver’s recent takedown of native advertising. Not only did I think it was hilarious, but I also agreed with a...
View ArticleHow Important Is a B2B Brand?
No marketing practice has stood the test of time like branding. According to Wikipedia, the word “brand” is derived from the old Norse word “brandr” meaning “to burn” referring to the practice of...
View Article
More Pages to Explore .....